Mobile advertising is a form of advertising via mobile (wireless) phones or other mobile devices. Mobile media is evolving rapidly. Advertisers and media industry is increasingly taking account of a bigger and fast-growing mobile market. Advertisers run a variety of advertising campaigns. Beyond the branding opportunity of banner ad messaging, marketers also employ a variety of response mechanisms, built into the ad displaying mechanism.

The effectiveness of a mobile ad campaign is measured in a variety of ways. The main measurements are impressions (views) and click-through rates. Additional measurements include conversion rates, such as, click-to-call rates and other degrees of interactive measurements.

Ways of Advertising through Mobile Phones